It's also highly visual and the functionality remains streamlined. It provides an authentic view of the campus and city and insights into real student life. A third of institutions surveyed expect Instagram to be the main platform they focus their efforts on this year. Instagram's popularity among university teams for driving engagement has increased by a staggering 200% since 2016, according to our research. The data shows this too as we saw a strong increase in Instagram engagement in our 2018 Higher Education Digital Marketing & Web survey. With over 1 billion active users worldwide it’s no surprise Universities are putting their energy into Instagram to attract students, and shifting some marketing effort away from creating organic content on Facebook and other platforms.
To kick start the year we've explored hundreds of Instagram accounts to compile a round-up of some of the best out there and what they are doing to stand out. It's official universities are honing in on Instagram in 2019.
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